When smartphones become a necessity for users rather than biological comfort,
this is another threat to the fashion dual display watches industry. This is not the
first time - nor the last time - a destructive factor has led people to reassess
their relationship with the ancient method of telling time. In fact, the technical
challenge is actually a good thing for watch manufacturers. While things like the
iPhone XI or the Galaxy S10 illustrate the desire to have the latest and greatest
things available to Apple and Samsung, watches (whether analog or digital) can make
people accept their personality.
Long before Swatch ever became a part of the pop culture lexicon, a fashion dual display watches was purely a mechanical device. For the layperson, this meant that in order for it to work properly, the user needed to either manually wind the crown, or it needed to be a self-winding automatic that was powered through the movement of the wearer.
The fashion dual display watches had managed to transcend the traditional “jewelry” designation. As a “fashion statement,” both young and old could color coordinate their watches with their clothing as if matching one’s belt to one’s shoes. One of the added benefits of having less mechanical parts inside the watch was that Swatch could react quickly to changing sartorial trends. Essentially, Swatch was one of the first prominent examples of both “fast fashion,” and shipping directly to the retailer by cutting out the middleman.